The Challenge
The challenge faced by "Coffee coffee" was to rebrand their business and highlight their premium range of single-origin coffee, which is locally sourced and roasted
The challenge faced by "Coffee coffee" was to rebrand their business and highlight their premium range of single-origin coffee, which is locally sourced and roasted
The Solution
We came up with a simple yet effective branding strategy that emphasized the smoothness and premium quality of their coffee. This was achieved through the use of a minimalist logo that conveyed a sense of luxury and sophistication. Additionally, we incorporated coffee leaf illustrations that brought a tropical feel to the brand and helped to establish a connection with the origin of the coffee beans. This branding approach was intended to position "Coffee coffee" as a premium coffee brand with a unique and exotic character, appealing to coffee lovers who value quality and authenticity.
We came up with a simple yet effective branding strategy that emphasized the smoothness and premium quality of their coffee. This was achieved through the use of a minimalist logo that conveyed a sense of luxury and sophistication. Additionally, we incorporated coffee leaf illustrations that brought a tropical feel to the brand and helped to establish a connection with the origin of the coffee beans. This branding approach was intended to position "Coffee coffee" as a premium coffee brand with a unique and exotic character, appealing to coffee lovers who value quality and authenticity.
My role
Art Direction / Visual Design
Art Direction / Visual Design
