The Challenge
The challenge was to develop a series of social media campaigns that would effectively showcase SK-II's skincare products and highlight their key ingredient, PITERA™. Our objective was to boost engagement and conversion rates for the brand.
The challenge was to develop a series of social media campaigns that would effectively showcase SK-II's skincare products and highlight their key ingredient, PITERA™. Our objective was to boost engagement and conversion rates for the brand.
The Solution
We focused on creating premium designs that aligned with SK-II's established brand guidelines while also appealing to younger audiences in China and Japan. Our design approach emphasized the products' features and benefits, incorporating them into eye-catching visuals that would resonate with the target demographic. Ultimately, our goal was to produce social media content that would drive interest in SK-II's skincare products and encourage consumers to engage with the brand.
We focused on creating premium designs that aligned with SK-II's established brand guidelines while also appealing to younger audiences in China and Japan. Our design approach emphasized the products' features and benefits, incorporating them into eye-catching visuals that would resonate with the target demographic. Ultimately, our goal was to produce social media content that would drive interest in SK-II's skincare products and encourage consumers to engage with the brand.
My role
Art Direction / Visual Design
Art Direction / Visual Design
