The Challenge
108 Media aims to support a new media finance firm to establish itself as the foremost media financier in the emerging market. They seek to create a trustworthy brand that deals with million-dollar projects in the media industry, while also exuding an image of a premium finance company. Despite operating in the media business, they aspire to convey a sense of exclusivity and sophistication.
108 Media aims to support a new media finance firm to establish itself as the foremost media financier in the emerging market. They seek to create a trustworthy brand that deals with million-dollar projects in the media industry, while also exuding an image of a premium finance company. Despite operating in the media business, they aspire to convey a sense of exclusivity and sophistication.
The Solution
Begin by conducting thorough research to understand the company's values, vision, and target audience. The goal is to create a visual identity easily understandable. We used a simple yet sophisticated color scheme and typography that would appeal to the target audience, this help to create a sense of exclusivity and sophistication that would be expected of a premium finance company.
Begin by conducting thorough research to understand the company's values, vision, and target audience. The goal is to create a visual identity easily understandable. We used a simple yet sophisticated color scheme and typography that would appeal to the target audience, this help to create a sense of exclusivity and sophistication that would be expected of a premium finance company.
My role
Creative Lead / Visual Design
Creative Lead / Visual Design
