The Challenge
The challenge was to promote a smart running jacket with integrated LED lights to the night runners in the US market through branding and an explainer video.
The challenge was to promote a smart running jacket with integrated LED lights to the night runners in the US market through branding and an explainer video.
The Solution
Identified user needs and pain points, and developed a fun and creative design that encourages children and family members to engage with the app, complete tasks in a fun way, and earn rewards. The result is an interactive platform that connects family members and enhances their communication, even when they are not physically together.
Identified user needs and pain points, and developed a fun and creative design that encourages children and family members to engage with the app, complete tasks in a fun way, and earn rewards. The result is an interactive platform that connects family members and enhances their communication, even when they are not physically together.
My role
Creative Lead / Visual Design / UI/UX
Creative Lead / Visual Design / UI/UX
