The Challenge
Cyber Zee is a clothing brand that is geared towards the rebellious and tech-savvy Gen Z audience. As the brand is preparing to launch, there is a need to create a branding that reflects its authentic, innovative, and edgy personality.
Cyber Zee is a clothing brand that is geared towards the rebellious and tech-savvy Gen Z audience. As the brand is preparing to launch, there is a need to create a branding that reflects its authentic, innovative, and edgy personality.
The Solution
To achieve this, we opted for a bold color scheme of hot pink and luminous green that stands out from the crowd and catches the attention of the target audience. The sharp and clean fonts used in the branding convey the brand's confident and edgy personality. Our goal was to create a sense of rebellion and innovation through the branding, With the bold branding, Cyber Zee aims to attract customers in the US and UK markets, who are looking for fashion that reflects their rebellious spirit and love for technology.
To achieve this, we opted for a bold color scheme of hot pink and luminous green that stands out from the crowd and catches the attention of the target audience. The sharp and clean fonts used in the branding convey the brand's confident and edgy personality. Our goal was to create a sense of rebellion and innovation through the branding, With the bold branding, Cyber Zee aims to attract customers in the US and UK markets, who are looking for fashion that reflects their rebellious spirit and love for technology.
My role
Art Direction / Visual Design
Art Direction / Visual Design
