The Challenge
The challenge was to create a cutting-edge branding strategy that effectively showcased Twinery's innovative capabilities in the smart apparel world. As a source of innovation for MAS Holdings, the largest apparel and textile manufacturer in South Asia, Twinery was home to over 50 disruptive technologies across various domains, including materials, lighting, heating, odor protection, and aqua repellency. Our task was to highlight these unique technological offerings and present them to the target audience in a compelling and memorable way.
The challenge was to create a cutting-edge branding strategy that effectively showcased Twinery's innovative capabilities in the smart apparel world. As a source of innovation for MAS Holdings, the largest apparel and textile manufacturer in South Asia, Twinery was home to over 50 disruptive technologies across various domains, including materials, lighting, heating, odor protection, and aqua repellency. Our task was to highlight these unique technological offerings and present them to the target audience in a compelling and memorable way.
The Solution
We developed a comprehensive branding strategy that leveraged Twinery's strengths, values, and vision. Our aim was to position Twinery as a leader in the smart apparel space, building brand awareness and driving engagement with the company's disruptive technologies. The resulting brand essence from the strategy stage was expressed as “free to be more human”. So the new visual identity of the brand had to reflect the union between a product’s functionality and its “cool”, contemporary and attractive image.
We developed a comprehensive branding strategy that leveraged Twinery's strengths, values, and vision. Our aim was to position Twinery as a leader in the smart apparel space, building brand awareness and driving engagement with the company's disruptive technologies. The resulting brand essence from the strategy stage was expressed as “free to be more human”. So the new visual identity of the brand had to reflect the union between a product’s functionality and its “cool”, contemporary and attractive image.
My role
Art Direction / Visual Design / UI
Art Direction / Visual Design / UI
