The Challenge
Adatos.Ai had an undefined brand and a website that consisted mainly of images, quotes, long copy pieces, and use cases. It was unclear to visitors whether the company was an NGO or a commercial company, and there was a need to translate their technical matter into a brand story with clearer and easier-to-understand brand on a revamped website.
Adatos.Ai had an undefined brand and a website that consisted mainly of images, quotes, long copy pieces, and use cases. It was unclear to visitors whether the company was an NGO or a commercial company, and there was a need to translate their technical matter into a brand story with clearer and easier-to-understand brand on a revamped website.
The Solution
I collaborated with the team of Adatos.Ai to develop their brand strategy. We studied the founders' video calls and interviews, researched remote sensing, agriculture and nature-based solutions, and conducted brand archetype analysis, positioning matrix, audience understanding, and competition analysis. We established Adatos.Ai as a Hero Brand and created a visually appealing identity with a guideline document. Finally, we revamped their website with improved navigation, clear value proposition, and brand story.
I collaborated with the team of Adatos.Ai to develop their brand strategy. We studied the founders' video calls and interviews, researched remote sensing, agriculture and nature-based solutions, and conducted brand archetype analysis, positioning matrix, audience understanding, and competition analysis. We established Adatos.Ai as a Hero Brand and created a visually appealing identity with a guideline document. Finally, we revamped their website with improved navigation, clear value proposition, and brand story.
My role
Creative Lead / Visual Design / UI/UX
Creative Lead / Visual Design / UI/UX
