The Challenge
The challenge was to create a quick branding launch for a smart athleisure brand that aimed to make smart clothing more affordable, fashionable and accessible to a wider market. The brand needed to test the market and validate its idea, which required a minimal but high-tech branding approach that would showcase the brand's product features and unique selling points..
The challenge was to create a quick branding launch for a smart athleisure brand that aimed to make smart clothing more affordable, fashionable and accessible to a wider market. The brand needed to test the market and validate its idea, which required a minimal but high-tech branding approach that would showcase the brand's product features and unique selling points..
The Solution
We developed a branding strategy that focused on minimalism and high-tech aesthetics. Our approach was to create an art direction that would showcase smart clothing in a lifestyle way, while also highlighting the product features that set the brand apart from its competitors. We aimed to create a brand image that would appeal to a wide range of consumers, including those who may not have previously considered smart clothing as part of their lifestyle.
We developed a branding strategy that focused on minimalism and high-tech aesthetics. Our approach was to create an art direction that would showcase smart clothing in a lifestyle way, while also highlighting the product features that set the brand apart from its competitors. We aimed to create a brand image that would appeal to a wide range of consumers, including those who may not have previously considered smart clothing as part of their lifestyle.
My role
Creative Lead / Visual Design
Creative Lead / Visual Design
